The Argonauts Can Be Described As A Book Essay - 1265 Words

Maggie Nelson’s book The Argonauts can be described as a book that has hit its cultural moment, a book that has come just in time. In an age where questioning what society has strict ideas for what is and is not ‘normal’, Nelson’s book is able to not only break down these social constructs, but do so in an unorthodox way. As Nelson undergoes pregnancy, and her partner Harry begins to take testosterone and even receives top surgery, Nelson really questions some of the most controversial topics discussed throughout the world today. By examining the theories of gender, sexuality, and heteronormalcy, Nelson is not only able to question why society has accepted these constructs to be normal, but she is also able to break down these ideas in some very simplistic ways. Through her use of language, structure, and theory, Nelson is able to speak out and reflect on some of the most controversial issues that plague the country. One of the controversial topics that Nelson discusses is gender, and refers to Judith Butler’s Gender Troubles. In her book, Butler deconstructs the gender binaries because she believes that they lock our thoughts in a cage. â€Å"There is no reason to assume that genders ought also remain as two† (Butler 9). Butler is not trying to completely destroy gender identity, but what she wants is to remove the binary labels of gender, and learn why society has accepted the genders male and female to be normal. Nelson feels that she is someone who personally does not needShow MoreRelatedAn Analysis Of Edith Hamilton s Mythology1073 Words   |  5 PagesEven in the tale of the Argonauts, this curiosity must be fed. Therefore Gods and Goddesses were a perfect fit within their lives. For example Zeus, king of the Gods was able to launch lightning from his hands at the Earth below. A man is unable to flee from his Moira, or his destiny. Another crucial theme to the storytelling within Edith Hamilton s Mythology is the destruction of the self with indulgence in Hubris. Hubris is the arrogance found within the human and can corrupt a man. For exampleRead MoreMythology by Edith Hamilton Critical Analysis837 Words   |  4 PagesMythology by Edith Hamilton Edith Hamilton: Mythology is a collection of Greek and Roman myths retold by Edith Hamilton. It is rewritten in a way that more readers could comprehend its content. The book was published in 1999 by Grand Central Publishing in New York, New York. Edith Hamilton believed that Greek myths show how high the ancient Greeks rose above ancient filth and fierceness. However, she also believed that Greek mythology do not throw any clear light upon what early mankind wasRead MoreSummary Of Man Is A Social Animal 1275 Words   |  6 Pagesworking towards the story of Man. I shall use ethnographic data to analyze their work. E. E. Evans-Pritchard E. E Evan-Pritchard was an anthropologist. Evan was of the view that once human being has an ability to understand and interpret something he can come up with logical reasons to defend them. Talking about the religions and the beliefs of the early man Evan stated that believers and non believers had different approach on studying religion. . He claimed that believers and non-believers approachRead MorePatrilineal Heritage In Homers Iliad1482 Words   |  6 Pagesinsight regarding the evolution of generations (or lack thereof) that has led to the institution of certain cultural customs. One such moment is Glaukos’ conversation with Diomedes in Book 6, in which he compares the birth and death cycle of generations to the blooming and dying of leaves throughout the seasons. One can view this metaphor as a synecdoche of sorts, a microcosmic look into the immortally continuous yet physically transient life that has, in part, helped to develop the social customs ofRead More Chinese Immigration Into America Essay1494 Words   |  6 Pagesfrom China, Japan, Korea, Cambodia, Korea, Philippines, India, Vietnam, and Laos. (Takaki, page 8) When many people think of American Immigrants, Asians are on the last of their lists. In The Uprooted, Harvard historian, Oscar Handlin, prize winning book with the subtitle quot;the Epic Story of the Great Migrations that Made the American People,quot; completely left out the quot;uprootedquot; from the lands across the Pacific Ocean. (Takaki, page 10) This paper will give some information pertainingRead MoreOdysseus as a Tragic Hero2449 Words   |  10 Pagesevery case, the inherent fault of every hero was both tragic and a large setback to each ones quest. This intrinsic flaw often led to the hero meeting his nemesis and falling from grace; in fact, this happened in every story but that of Odysseus. As can be seen by these similarities, Odysseus is rightfully thought of as one of the great heroes of Greek mythology. He, like the other three heroes mentioned, has an extraordinary attribute, a life full of interaction with the gods, and a tragic flaw whichRead More Influence of the Roman Theater on Cicero’s Oration Pro Caelia By2816 Words   |  12 Pagescause of the orator to make up the material of the orator’s art both in their form and extension. There is also comment toward the end of On the Orator book I concerning the point an orator makes of exaggerating everything to the good, and to the bad (Cicero, Orator I 50, 221). It is useful to compare this with an observation from a chapter in a book by Richard C. Beacham where he notes that the last decades of the republic were a time of virtuoso acting, ...hyper dramatic conflicts...and rhetoricRead MoreThe Story Of The Cyclops Polyphemus2438 Words   |  10 Pagesnot think of the Cyclops as very smart monsters. This story also demonstrates how terrifying the Cyclops could be to the people at the time because of their gigantic eyes and appetite for humans. Adding to the terror, the are extremely powerful and can easily move boulders and eat Odysseus and his men. Contrary to many of the other stories, Edith Hamilton does not use quotes to describe the story. Instead, she uses many details to describe the cave such as â€Å"racks full of cheese and pails brimmingRead More The Navigation of Christopher Columbus and the Age of Discovery4963 Words   |  20 PagesNative American civilizations. No one knows for certain either where, or when, man first began using floatation as a method of dealing with the rivers, streams, lakes, and other bodies of water that he found in the world around him. However, one can easily imagine a scenario in which early man discovered that a floating log, a matted bed of reeds, or some other buoyant object could be used to support his own weight in the water. What we do know is that some of humanitys oldest written historiesRead MoreTrobriand Islanders-Malinowski and Weiner10855 Words   |  44 PagesWeiner observes (1977, 506–507; 1988, 181), this film attests to an extraordinary cultural resilience, â€Å"exuberance and pride.† But we see not just persistence but innovation, adaptation, resistance to, and satire of, Western practices and values. Who can forget those extraordinary sequences when the history of Trobriand cricket is recounted, how the game as played by Methodist missionaries was seen as staid and boring, and wa s reinvented Trobriand style? Who failed to delight in the extraordinary burlesque

Nutrition Is A Essential Component Of Remaining Healthy...

Childhood Nutrition Nutrition is a crucial component of remaining a healthy individual. Healthy eating, and exercise can allow for children and adults to remain healthy. For children, nutrition is extremely important. By learning healthy habits and exercise in the early years of life, a child will be more likely to remain healthy throughout its life and reduce the risk of various diseases. Nutrition is providing the proper amounts of food that is required for growth and development of a child. By providing your body with the proper amount of nutrients the body will be nourished. Good nutrition will provide a child’s body with the energy it needs to complete tasks throughout the day. A good nutrition means having the right amount of†¦show more content†¦Complex carbohydrates are digested slower than simple carbohydrates. A typical child over the age of two requires fifty to sixty percent of their calories consumed to be from carbohydrates. Carbohydrates provide the bod y with glucose, which is a primary source of energy (Six Components of Nutrition). Energy is needed in order to help fuel a child throughout the day, which is why it is crucial for carbohydrates to be incorporated into the diet of a child. This type of nutrient may be found in vegetables, whole grains and fruits. Protein is another one of the six nutrients needed to nourish the body. Protein is required for individuals because it is necessary for the development of healthy muscles, skin and hair. Along with that, it contributes to the chemical reactions within the body. Proteins provide the body with the nine amino acids that are essential for human health. An average child needs to eat between ten percent and thirty percent of their daily calories in protein (Six Components of Nutrition). Typically, proteins can enter the body be eating any meat such as chicken, steak or ham. However, if a child is a vegetarian, there are other ways in order to ensure they are receiving an adequat e amount of protein for their bodies. Things such as rice and beans may help the child gain the necessary proteins without eating meats. Fats are a nutrition that is required for the body. Despite the belief that fats are unhealthy for you, they are required

The Menace of Human Trafficking

Question: Discuss about the Menace of Human Trafficking. Answer: The Menace of Human Trafficking A Discussion Human trafficking is a menace which is continuing to inflict wounds on the morality and ethics of the human society in a thorough manner. It is a crime committed on a global basis. Though a crime of a very serious nature, both national and international responses to curb the crime have been shown to be suffering from severe deficiencies. The scope and opportunities of human trafficking have increased manifold and it is high time that both national and international efforts become stringent enough to bring down the crime rate. But for doing so some specific strategies have to be developed, and such strategies must be based on several different perspectives, including the perspective of criminal justice, the military perspective, and economic perspectives. Trafficking in persons has been defined as the recruitment, transportation, transfer, harbouring or receipt of persons, by means of the threat or use of force or other forms of coercion, of abduction, of fraud, of deception, of the abuse of power or of a position of vulnerability or of the giving or receiving of payments or benefits to achieve the consent of a person having control over another person, for the purpose of exploitation (United Nations Office on Drugs and Crime, 2017). Hence, it can be seen that human trafficking is a crime which is based on certain elements, viz. acts, means, and purpose. To identify a crime as the crime of human trafficking, the criminal justice system must prove the act first. The act of human trafficking may consist of recruitment, transportation, transference, harbouring, receiving, giving or receiving benefits, or controlling human subjects (The Three Elements of Human Trafficking, 2014). Then to add to the justification of identifying the crime a s the crime of human trafficking, the criminal justice system has to prove the means which may include the use of violence, threat of violence, use of coercion, abduction, fraudulence, deception, abuse of power or using the advantage of a position of vulnerability (The Three Elements of Human Trafficking, 2014). Finally, to prove an act to be the crime of human trafficking, the criminal justice system has to prove the purpose which may include the purpose of sexual exploitation, the purpose of forced labour, enslavement, servitude, the purpose of removing human organs, or the purpose of forcefully employing the human subject for the purpose of labor or any other service (The Three Elements of Human Trafficking, 2014). Human trafficking has evolved as a serious global crime. In 2012, the International Labour Organization (ILO) estimated that at least 20.9 million people around the world were imprisoned in the system of forced labour, and out of those 20.9 million people, 9.1 million had actually been trafficked (End Exploitation: National Action Plan, 2014). The ILO, in 2012, reported that more than half of such victims of trafficking were concentrated in the Asia-Pacific region (End Exploitation: National Action Plan, 2014). Considering human trafficking as a global and serious crime many nations have established policies to combat the crime and to alleviate the degree of its occurrence and spread. Australia is among those nations that have strived to respond fruitfully to the crises triggered by the crime of human trafficking. From an international perspective, Australian government has ratified the United Nations Convention against Transnational Organized Crime (UNTOC) along with its Trafficking Protocol (Australian Government: Attorney-Generals Department, n.d.). The nation has been actively engaged in the war against human trafficking for long, and in this respect it has shown responsibility in collaborating with other nations in combating the heinous crime (Australian Government: Attorney-Generals Department, n.d.). Since the transformation of the crime into a grave one, Australia has been participating in different international forums, including UN Commissions on Crime Prevention and Criminal Justice, the UN Human Rights Councils Universal Periodic Review process, the UN Committee on the Elimination of Discrimination against Women and the UNTOC Conference of Parties (Australian Government: Attorney-Generals Department, n.d.), and all such participations have been to contribute to the development of international and regional policies for combating the crime of human trafficking. From the regional perspective, Australias efforts have been remarkable in combating the cr ime of human trafficking. In this respect it must be noted that, the country co-chairs the Bali Process on People Smuggling, Trafficking in Persons and Related Transnational Crime with Indonesia, and in the Asia region, Australia has provided aid projects to fund policies of combating human trafficking (Australian Government: Attorney-Generals Department, n.d.). Moreover, the Australia-Asia Program to Combat Trafficking in Persons has been considered as one of the important efforts of combating the crime of human trafficking (Australian Government: Attorney-Generals Department, n.d.). Also, in respect of the domestic policy of combating the crime of human trafficking, Australian government has established Australias National Action Plan to Combat Human Trafficking and Slavery 2015-19, and the policy has provided the government with the strategic framework that is needed to effectively response to the problem of human trafficking and slavery within the nation (Australian Government: Attorney-Generals Department, n.d.). But despite all such efforts there are some deficiencies from which the Australian government suffer in terms of combating the menace of human trafficking. The primary deficiency in combating human trafficking in Australia is of economic nature. It has been observed that in Australia the compensatory policies for the victims of human trafficking are not adequate enough to combat the crime (Anti-Slavery Australia, 2016). It must be noted that in Australia, there are currently eight different statutory/territory victims compensation schemes and each have different considerations of categories of harm, relevant time limits, and levels of award applicable (Anti-Slavery Australia, 2016). Such disparities have actually contradicted the efforts rendered by the Australian government to combat human trafficking. Lack of parity in compensatory policies has triggered lack of faith of the victims of trafficking on the Australian government and this in turn h as enhanced the scopes of traffickers to victimize more and more individuals. To overcome this deficiency the Australian government must ensure that the state/territory compensatory policies show parity with each other. Moreover, from the economic perspective, the Australian government must ensure that state and territory compensation schemes are consistent with Commonwealth offences of forced labour and other crimes like forced marriage, debt bondage, etc. (Anti-Slavery Australia, 2016). Also, to overcome the deficiency the Australian government should ensure that the compensatory policies for the victims of human trafficking are at parity with the Commonwealth Criminal Code Act. 32 (Anti-Slavery Australia, 2016). Such parity can alleviate the degree of economic deficiency related to the process of compensating the victims of human trafficking in Australia. Moreover, such parity can help the Australian government is improving its efforts of combating human trafficking as a whole. But though Australia has shown deficiency from the economic perspective in terms of combating human trafficking, the international response to the same problem has shown deficiencies in terms of criminal justice and military perspectives. Efforts of the United Nations to combat human trafficking globally from the legal perspective have not been free from deficiencies. In this respect it must be noted that the present international laws, backed by the UN and other international legal bodies, are not at all sufficient, structurally, to combat modern slavery triggered by human trafficking (CdeBaca, 2011). One must take into account the fact that, If having reporting mechanisms, interministerial meetings, and occasional testimony before a U.N. body were enough, the last sixty years would have seen a burst of freedom, rather than trafficking becoming termed one of the fastest growing transnational crime (CdeBaca, 2011). This particular deficiency from the criminal justice perspective (inc luding the legal perspective) must be addressed particularly through the implementation of stringent international laws and mandates that could be applied universally on every nation in the course of combating human trafficking. It has been observed that still now lack of cooperation among nations in terms of application of international anti-trafficking laws is hindering the global effort of combating the crime fruitfully. And until and unless such non-cooperation is turned into global cooperation, the problem from the criminal justice perspective in combating human trafficking will continue. Hence, it is not only reporting mechanism but mandatory laws that are necessary as international efforts to combat human trafficking globally. Furthermore, from the military perspective, the efforts and response of international organizations like the UN should be termed to be infested with deficiencies. The UN Peacekeepers have failed to combat the crime of human trafficking and sex trafficki ng in many parts of the world, and quite unfortunately such failure has been attributed to unethical practices practiced by many of the Peacekeepers. In this respect it must be noted that in 2011hundreds of Haitians protested against peacekeepers from Uruguay on a United Nations base because many of them were involved in sexually assaulting women (MacFarquhar, 2011). Also, the truth that the UNs military efforts of combating human and sex trafficking has not been a thorough success is evident from the fact that since 2011 the UN has focused serious attention on addressing sexual crimes among the more than 120,000 personnel I has deployed in 16 peacekeeping missions globally, including widespread training (MacFarquhar, 2011). Hence, it can be seen that to transform international military efforts of combating human trafficking into success, more ethical training should be provided to the personnel serving the military wing of the UN. Moreover, lack of cooperation between international military efforts and national military efforts has also contributed to the failure of international response to the crime of human trafficking. In 2011, for instance, when the international military efforts were rendered to alleviate the degree of human trafficking on a global basis, the military regime of Burma failed to cooperate, and this resulted in Burmas utter failure in curbing human trafficking (Radio Free Asia, 2011). It was due to such lack of cooperation that international military efforts failed to stop forced labour and unlawful military conscription of children in Burma throughout 2011 (Radio Free Asia, 2011). Hence, it must be said that to make international military responses a success, international bodies and national governments should ensure that there is cooperation between international and national military forces in terms of combating the menace of human trafficking. In conclusion, the scope and opportunities of human trafficking have increased manifold and it is high time that both national and international efforts become stringent enough to bring down the crime rate. But for doing so some specific strategies have to be developed, and such strategies must be based on several different perspectives, including the perspective of criminal justice, the military perspective, and economic perspectives. References Anti-Slavery Australia (2016). Inquiry into Human Trafficking. Submission to the Joint Committee on Law Enforcement. Retrieved January 30, 2017, from https://www.aph.gov.au/DocumentStore.ashx?id=2ba15884-4402-4692-b99d-f17e161f Australian Government: Attorney-Generals Department (n.d.). Australias response to human trafficking. Retrieved January 30, 2017, from https://www.ag.gov.au/CrimeAndCorruption/HumanTrafficking/Pages/Australias-response-to-human-trafficking.aspx CdeBaca, L. (2011). Successes and Failures in International Human Trafficking Law. Michigan Journal of International Law, 33(1), 37-51. Retrieved January 30, 2017, from https://repository.law.umich.edu/cgi/viewcontent.cgi?article=1037context=mjil End Exploitation: National Action Plan (2014). National Action Plan to Combat Human Trafficking and Slavery 2015-19. An Australian Government Initiative. Retrieved January 30, 2017, from https://www.ag.gov.au/CrimeAndCorruption/HumanTrafficking/Documents/Trafficking-NationalActionPlanToCombatHumanTraffickingAndSlavery2015-19.pdf MacFarquhar, N. (2011). Peacekeepers Sex Scandals Linger, On Screen and Off. The New York Times. Retrieved January 30, 2017, from https://www.nytimes.com/2011/09/08/world/08nations.html Radio Free Asia (2011). Lack of Enforcement Fuels Trafficking. Retrieved January 30, 2017, from https://www.rfa.org/english/news/myanmar/trafficking-06272011192524.html The Three Elements of Human Trafficking (2014). Retrieved January 30, 2017, from https://www.pssg.gov.bc.ca/octiptraining/mod_1/m1_007.html United Nations Office on Drugs and Crime (2017). Human Trafficking. Retrieved January 30, 2017, from https://www.unodc.org/unodc/en/human-trafficking/what-is-human-trafficking.html

The North Face Case

Executive summary The report seeks to analyse The North Face Company to determine its marketing strategies. The company manufactures and sells clothing, tents, backpacks, and sleeping bags. It also specializes in skiwear. The aim of the report is to apply different marketing concepts with the aim of formulating a recommendation that would be applicable in future decision making and marketing strategic direction of the company.Advertising We will write a custom report sample on The North Face Case specifically for you for only $16.05 $11/page Learn More It evaluates the different competitive advantages, competences, and capabilities that have made the company successful. It also accesses whether these are transferable and operable in the ski clothing market. The findings indicate that while some could be applicable, others are hard to determine. Based on the report the move by TNF to have skiwear was appropriate given that it had a market share of 1.9%. S everal growth alternatives applicable to TNF as well as recommendations have been provided. Background information North Face is a manufacturing company that specializes in clothing outdoor equipment of high quality. Some of the products that have been part of its success are clothing, sleeping bags, tents, and backpacks (Mezzatesta Cook 1983, p. 743). These products are based on high quality and state- of- the art design, and this has ensured its competence and a high market share over the years. Its major market is in the U.S although the company also has operations in more than twenty oversees countries. The company also co-owns Ski wear cloth line that makes quality and affordable products. As part of its marketing strategy, the company has always believed in high quality products which are affordable to its customers with a lifetime warranty. The success of the company has been attributed to its good reputation in supplying quality products, good management team, and closer re lationship with the established distribution network. However, its skiwear line was not a success as the other products it sold, owing to the presence of stronger competitors who had specialty skiwear stores. Because of the low level of market penetration, The North Face skiwear products were ranked as having the lowest market share. The report analyses The North Face (TNF) case based on marketing knowledge so as to formulate recommendations that would be viable for future application in TNF future strategic marketing directions. Analysis Evaluation of existing competences for competitive advantage Competitive advantage is that particular unique aspect used by a company to gain a competitive edge in the market over the rest of its competitors by either offering quality products and services or through pricing (Botten 2007, p. 264). A company can also offer high prices compared with its competitors based on the quality of the products. There are different distinctive aspects that hav e placed the TNF Company at par with other companies in the market. The company has applied marketing mix as part of its marketing strategy thus gaining a competitive advantage in the market. A marketing mix is comprised of the 4ps applicable in marketing and they are price, product, distribution/place, and promotion. The company specializes in the manufacture of a variety of quality products which are durable and have a lifetime warranty (Mezzatesta Cook 1983, p.743).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, the back packs manufactured by TNF are superior and are able to compete with other products as they have coil zippers, stitches, and nylon fabric which make them durable and adaptable. This according to Michael porter’s competitive model is a form of differentiation that offers a company a competitive edge (Botten 2007, p. 264). The manufacture of different products that were adaptable to different occasions made the company a success. All the products of The North Face Company had distinctive features and varieties that differentiated its products with those of the competitors, thereby offering the company a competitive advantage. The pricing of TNF products are affordable as it offers premium prices to its products. Mezzatesta and Cook (1983, p.746) note that as part of the corporate strategy the company believes in the manufacture of quality products, price them fairly and remain in the market for ever. It is also noticeable from the case that TNF manufactured quality back pack products that were sold at high prices than the competitors and still maintained its market share because of its quality products. Through price competition the company has been able to place itself ahead of its competitors. The distribution channels of the NTF were well organised and the shops were strategically placed. The positioning of the company based on the case study is well established as the company has different outlets in the US and other foreign countries. This enlarged its customer base and the market share. The company had specialized markets and through the building of specialty stores, it was able to create a brand name that was used as a competitive advantage (Mezzatesta Cook 1983, p.748). Brand name was created through the specialty shops, as they acted as the marketing strategy for the company. Correlation of TNF competences and competitive advantages to Skiwear Most of the stores that sold skiwear were specialty stores that were well established than the TNF. The assumption made by the TNF prior the introduction of the skiwear was that it would gain a market share if it introduced the products through the specialty stores it had. Based on the data, NTF was ranked 18 in the ski wear provision with a market share of 1.9% (Mezzatesta Cook 1983, p.752).Advertising We will write a custom report sample on The Nort h Face Case specifically for you for only $16.05 $11/page Learn More This means that although The North Face controlled the other products, the outlets that controlled the market were not TNFs’ stores. If the company transferred some of its competencies and competitive advantage on the ski wear operations, it would not be appropriate to set specialty stores so as to create a band name. This is because the skiwear market has no dominant brand and to gain a market share of 70% a firm requires at least 9 brands. Furthermore, the market is highly fragmented and customers have no particular brand. However, through the production of quality ski wear and apply the pricing concept of premium prices that varies through differentiation the strategy would be operable and could be used as a competitive advantage. As explained in the case, there was no specific brand that they associated themselves with and hence TNF would be the new brand. The corporate standard of TNF was to make better products, price them at return earning level, and promise that it would attract customers (Mezzatesta Cook 1983, p.743). This, coupled by the pyramid of influence, would be operable in skiwear as people belief in referrals and recommendations. This would address the product needs to different segments of the market. Examination of skiwear move The move by TNF to establish ski wear was appropriate and timely according to the given data. After analyzing the market for ski wear products, the company had a market share of1.9% despite the fact that it did not manufacture skiwear products and that most of its outlets sold skiwear. Although the company feared toppling of some of its existing stores, through the offer of skiwear to competitors, what the company needed was to position its skiwear products in the market and make a brand out of it that would be competitive like some of its products like the backpack. Given that the company did not manufacture skiwear its market entrance gave it the chance to exploit the 2% market share that existed. It could increase its market share based on the 2% share to increase its performance in the market. Evaluation of Growth alternatives Growth alternatives strategies are crucial as they propel the profits and the products market share to the next level (Hoskisson, Hitt Ireland, 2008, p.196).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The major growth strategies applicable to any organisation are the market development, product development, product penetration, and diversification (Doole Lowe 2008, p.170). The skiwear products can be propelled through different market segmentation instead of relying on a singular market. This could be achieved through product development that involves the expansion of a product line. This could be applied on skiwear where the material used, weight, and size would be improved to counter the existing market (Ansoff 1957, p.113). Through product mission, the company would concentrate on making a product that would meet the needs of customers at affordable prices. The company would also try market penetration as a way of ensuring its growth (Gessinger 2009, p183). Market penetration is a growth strategy that ensures a company penetrates already existing markets. According to Ansoff (1957, p.114) it aims at increasing the sales of product or service without the departure from the pro duct marketing strategy that was adopted during its inception. Through this growth alternative, the company either increases its volume sells or find new markets for its products. This increases the market share as well as the product usage leading to market growth in the long run. Since the skiwear products are new the company can segment the market and target these new segments that are not currently occupied by TNF. Instead of concentrating in the already existing market, it would be advisable to introduce the skiwear products to other geographically placed markets thus ensuring growth. Lastly, the company would adopt diversification strategy to ensure market growth (Baker 1998, p.77). This strategy is different from the other three because it requires the incorporation of new skills, new techniques and, new techniques (Doole Lowe 2008, p. 170). This changes the whole operational, organisational and physical structure of the firm. A distinctive break from the past business opera tions based on experience is realised Recommendations Based on the analysis of TNF and the skiwear it has emerged that there some recommendations which are important to see full success of the company. The company needs to position its skiwear products through branding that needs more than backpacking account. This would be achieved through establishment of different product and market segments as well as appropriate targeting. Instead of depending on already existing markets, the company can venture in new and more diverse markets that have not been penetrated much and establish themselves as a new brand. This would grant the company a market share that would absorb its products. The company could establish a marketing mix that was used as driving force for TNF products in establishment a market share for its skiwear products. This can be achieved through quality production, establishment of proper distribution channels, and offer of premium and affordable prices to its customers. The company can introduce specialty stores that specialize in the selling of skiwear products. Although, there exists other 5 skiwear stores with no backpacking, TNF could be the first to introduce the idea to ensure that they provide a particular product under a particular store. This could be a competitive edge for the company. The company could adopt the growth alternatives discussed in the report and incorporate them in the marketing strategy. The combination of different marketing alternatives would make it possible to gain market share and expand in terms of customer base. Conclusion The TNF is a company that specializes in the manufacture of tents, backpacks, sleeping bags, and clothing wear. Its products are state- of- the art and of high quality. The competitive advantage of TNF is based on premium prices, high quality products, and organised chain of distribution as well as strategic position in different US store outlets and in other foreign countries. These could be ap plied to skiwear to ensure that it gains a market share. The alternative growth strategies that can be applied are through product development, diversification, market development and market penetration. The recommendation given can be applicable in TNF marketing strategy to propel it in a more successful direction. Reference List Ansoff, H. I. 1957, Strategies for diversification [Online], Harvard Business review, pp, 113-126. Web. Baker, M. J. 1998, Marketing: managerial foundations, Macmillan Education Australia, South Melbourne. Botten, N. 2007, Management accounting: business strategy. Oxford, CIMA. Doole, I. Lowe, R. 2008, International marketing strategy: analysis, development and implementation, South Western Cengage. Learning, London. Gessinger, G. H. 2009, Materials and innovative product development: using common sense, Butterworth-Heinemann, Burlington. Hoskisson, R. E., Hitt, M.A. Ireland, R. D. 2008, Competing for advantage, Thomson/South-Western Mason, OH. Mezzatest a, G. Cook, V. 1983, The North Face, ‘Case 19’, Stanford University Graduate School of Business, pp. 743-754. This report on The North Face Case was written and submitted by user Samiya N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.